Film classification is done by a group called British Board of Film Classification (BBFC). the way that the company classifies films is by following the regularly checked and updated guidelines that they have in place.The guidelines are the product of extensive public consultation, research and the accumulated experience of the BBFC over many years. They are updated every four years, and the last update was in June 2009.
This below is the mission statement that is for the company which I found on the official website, signed by many officials of the company.
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The BBFC is an independent, self-financing and not-for-profit media content regulator. We operate transparent, consistent and trusted co-regulatory and self-regulatory classification and labelling systems in the UK.
As a highly expert and experienced regulator, our mission is to:
- Protect the public, and especially children, from content which might raise harm risks
- Empower the public, especially parents, to make informed viewing choices
- Recognise and respect adult freedom of choice within the law
- Respond to and reflect changing social attitudes towards media content through proactive public consultation and research
- Provide a cost-effective, efficient classification service within our statutory remit
- Work in partnership with the industry to develop innovative service models to provide content advice which support emerging media delivery systems
- Provide an effective service to enforcement agencies
Target Audience
Target Audiences are formed from different different groups, for example: Adults, teens, children, mid-teens, pre-schoolers.
To market to any given audience effectively, it is essential to become familiar with your target market; their habits, behaviors, likes, and dislikes. Markets differ in size, assortment, geographic scale, locality, types of communities, and in the different types of merchandise sold. Because of the many variations included in a market it is essential, since you cannot accommodate everyone’s preferences, to know exactly who you are marketing to.
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